What is an online presence, and why should we be talking about it? First of all, we need to admit that when many think of a freight brokering business, a lot of people imagine this typical scenario where a freight broker has to get a list of shippers, get on the phone and start calling everyone, offering them their services. However, this was the case 10 or 20 years ago, but now you have many other opportunities to promote and advertise your business.
One of the largest opportunities out there is advertising your freight brokerage online. Instead of you going after various shippers, you can have shippers come to you. How is that done? Well, it can be as simple as advertising freight brokering services on Google and helping people that need something shipped to get a quote for their shipment.
When you advertise online, people come to your website. If your website is properly designed and visitors can easily submit their information, you can quickly provide them with a quote. That initiates the relationship with a potential client. Now you have a lead, you may help them ship their cargo or if you can’t help them right now, you may be able to help them in the future. You’ve got their contact information. As we discuss in our freight broker training course, you can also take a more aggressive approach, and instead of waiting for shippers to come to you, you can reach out to shippers yourself. But again, instead of calling, you could send out emails or do voicemail drops.